What does being part of the MyLawyer network mean for your clients?
Tuesday, November 11th, 2008
What does your website offer your clients?. Stock photos and contact details?, or a fully engaging online legal platform where they can learn about, draft and purchase legal services from you?
With modern consumers growing to consider online delivery of services the norm, what is your firm doing to embrace and profit from this new culture, what is your client-web-strategy? We take a look at what members of the MyLawyer network can offer their clients, most specifically the new “try before you buy” technology that comes with the latest generation of Rapidocs technology.
When a potential or existing client lands on your MyLawyer website they have instant access to a full law guide that explains the area surrounding their matter, and introduces the range of documents that may be of help to them. The client is presented with clear, upfront pricing and is able to start drafting the document without having to commit so much as an email address.
The drafting process involves an intelligent online interview system where (although partially obscured and not printable) the document can be seen to evolve in real time as answers are provided and the client’s situation becomes clear. A draft can then be saved to a personalised section of your website and returned to at any point to be edited further and purchased when complete. At this point the document is passed to the firm itself for legal review, if appropriate.
So how does all this make the user feel, and what does it mean for you? Well, our feedback suggests that users remain in their comfort zone and don’t feel the pressure that may be exerted by a face-to-face interaction. Perhaps most significantly, it is the transparency of the process that enables both potential and existing clients to see the value of what is being sold and builds a degree of trust before having to make any sort of commitment whatsoever, and the overriding emotion that users feedback is one of control;
“From start to finish I felt in control: I found the right documents and read some background info which helped put my mind at rest, and being able to fully preview them before committing to purchase was a nice touch. All in all I found the process transparent and reassuring, and came out with the documentation I needed without sacrificing quality and whilst saving substantially from the price I would have paid on the high-street”
M Noar, Libra Solutions, online business services.
The modern consumer banks online, buys their insurance online, pays their bills online, and yet the market for online legal services is still relatively immature. Is it time your website became more than just an e-brochure for your legal services?, is it time it became a portal for successful web-engagement 24/7?
Our research suggests that firms joining the MyLawyer network are set to benefit from substantially reduced drafting costs and increase firm-wide margins just from servicing their existing client base.
For small law firms in the US, increasing pricing pressure and the emergence of well funded and widely marketed non-lawyer legal document preparation services (e.g. Legalzoom) have made the need for alternative, lower cost methods of servicing existing customers and gaining new ones an acute issue.
We are currently coming to the end of the latest development cycle for the client side of Rapidocs, which we have moved up a whole version to 4, that’s because it’s such a substantial departure from our previous version, indeed I believe we have made a leap in transparency and accessibility, one that will have a positive repercussion in the market.